I have to be honest… I have not seen the value in attending music seminars for a long time. To me it’s really a lot of sales pitches, or panels about what COULD be.. rather than deciding on actionable ideas.
I see so much lateral thinking among music industry people… It’s like the quarterback running side to side but never throwing the ball. I’m happy to say a number of conversations I had in New York show that people share the same sentiment. As the standard music industry crumbles, many of these people are the ones who will reconstruct it.
I also got to introduce several excellent acts, (at a few APAP related functions), then Sunday night raised some hell at the GlobalFest afterparty.
VIDEO: Call Red Alert – MC ZULU @ The GlobalFest After Party with DJ Warp And DJ SoundCulture. Courtesy Of Ankur Malhotra (Amarrass Records)
NYC’s APAP conference, along with a concurrently running festival, GlobalFest have emerged as top tastemakers in Music industry booking circles. One of the main conversations I had with organizers is that electronic music could be given more consideration.
CROWD FOOTAGE Courtesy Of Marissa Neff: Call Red Alert
You definitely do NOT want to phase out the masters and virtuosos in favor of the local 13 yr old DJ/Producer with a World Beat sample pack… (that’s what the rest of the festivals are doing) but I believe there should be more of a balance. The simple fact is people all over the world are now making music electronically. That needs to be acknowledged.
VIDEO: Spanish Vocalist/Rapper “La Shica” is classically trained in the art of Flamenco dance and music.
The thing that has strained this argument before is because everyone was trying to RAP like Americans. As it stands today however, people have incorporated their indigenous feel into both electronic production and vocal delivery. There is no longer any pressure to sound like Tupac. Critics and consumers alike realize it’s not being done WRONG, it’s a different point of view.
VIDEO: Representing Electronic interests on the World front, A Tribe Called Red @ GlobalFest
True self-expression has entered into the picture. This is the same life cycle that Reggae/Dancehall followed. Once it evolved into something more than pale imitation, it caught fire on its own.