I think it’s interesting how MTV (Music Television) pioneered “Reality TV”. They did so well with it that they no longer even play music videos. That also made me think about the History Channel’s Pawn series; and the fact that you can become more politically astute watching Comedy Central than most other places.
When mixed presentations like this succeed, it makes me wonder “how can the average citizen apply this method?” What can I add to my music / film / book / speeches / etc. to increase its value? I have 3 good ideas, but I welcome any feedback.
1) Consider mixing opposites:
Opposites attract. How many chocolate manufacturers were kicking themselves wondering “why didn’t I think of that?” when the chocolate / peanut butter formula came to light?
2) Look to the past:
What worked exactly 20 years ago will work today. The biggest boom in 60′s culture occurred during the 80′s. Feelings of nostalgia mix with familiarity. People forget how turbulent things actually were. We all do this as a way to feel younger.
3) Consider Others:
Sometimes success does not come as a result of chasing what you want. It can also be a result of providing what others want. No matter how impractical… find out what it is, and place them just ONE step closer. Beauty cream does not always give beauty (maybe only microscopic changes are made), but it’s still a billion dollar industry.
Thinking on the fringes is a way that I have been able to apply these ideas. I never go for the obvious thing. Every time I tried that I lost big. For every business idea you have, there is a major corporation who is competing for market share and probably lobbying the government to ensure that they keep it. It is much easier to profit from things that they overlook.
Think not only outside the box, but even further. Think outside the room the box is in.