I am no fanboy for any site, but I am going to answer the number one question I see everyone asking. “HOW do you make any money as a musician these days?” One great answer to this is BandCamp. It’s been out for a while, but people aren’t “getting it” like they should. (Including me)
The #1 Killer Of The Music Industry… PLAY COUNTERS!
A lot of things killed the music industry, but play counters did the most damage. Whoever decided to integrate them into social media probably had the best (greedy) intentions, but what they ended up doing was creating an environment where sheep-minded consumers completely FORGOT about whether they even LIKED a song or not. The value of art is QUANTified now. QUALity does not enter into it.
The current music industry is not about art. It’s about “How many spins it got?”. Musicians’ focus became about getting “spins” rather than creating good music. People are creating all kinds of crap THEY don’t even like for the “spins”. THEN they have the NERVE to expect fans to buy into it? Well they won’t because you aren’t getting enough “spins”… vicious cycle
Random Sheep Thought:
“I liked that song… but no one else does…. maybe it’s not so good after all”
Now there are exploitative business models set to help you FAKE the “spins”, and if you think the majors aren’t using them…. I have a bridge to sell you. The entire music industry is based on fake fans and hype. This is why “superstars” often play to empty rooms… because their “fans” are fake. Indies play to empty rooms because they cannot “fake the fans” as well as the majors. It looks like they have no draw because they only got 250 spins on “YouTube/FakeBook/FkFace”… what have you.
2) BandCamp is a same-day-fulfillment dream come true for a musician with no website. Set up, make music and sell it…. today. Then keep 85%. (NOTE* You need a PayPal and/or bank account) Fans can pay MORE for the songs if they want to! This lets you set up a tiered pricing model with rewards, depending on how much more they pay.
3) Bandcamp went mobile almost seamlessly, while SoundCloud (a true fanboy, circle-jerk website) stumbled through it. YouTube embarrassed themselves (completely changing their coding protocol) leaving millions of empty white boxes all over the net, like so many bastard children.
To make this… or any site worthwhile you need to constantly aim your fan base there. If you make a habit of letting people know they can find you somewhere… That’s where they will go to meet you.
Preview (and purchase) tracks from my new album…. As It’s Built
Think of it like a restaurant.
Will people look for you at McDonalds if you make it a habit of dining at the 4 seasons every morning?
Currently: As you release music, it eventually goes to Spotify… I love Spotify! I have about 200 songs there… but I will never see more than a dime from them. That means I have to stagger my release dates.
SO…For now…expect most of the music I make to be on BandCamp BEFORE it hits regular distribution channels. You might want to do the same.